At the end of March, the National Association of Realtors announced its Delayed Marketing Exempt Listings policy, a tweak to the Clear Cooperation Policy. “The new exemption would allow sellers to have their listing agent delay putting a listing on the Internet Data Exchange (IDX) for a set period of time that would be determined by each multiple listing service,” Inman’s Taylor Anderson reports. This further paved the way for private listing networks, following suit of others like Compass, Luxury Presence and eXp; Douglas Elliman and The Corcoran Group rolled out PLNs shortly after.
A little over a week ago Zillow launched a listing ban for listings that aren’t added to the multiple listing service within 24 hours of public marketing. EXp was immediately on board with Zillow’s listing ban, with CEO Leo Pareja publishing an op-ed on Inman in tandem with the announcement. EXp subsequently rolled out advisory forms to warn sellers that selling privately may have negative financial implications.
On Monday, Redfin followed Zillow’s lead with a ban on listings that don’t begin on the MLS, while at the same time CEO Glenn Kelman called on MLSs to create a “Coming Soon” designation that would conceal Days on Market and historical pricing data from consumers. Windermere Co-President OB Jacobi told Inman’s Jim Dalrymple II that private listings are for the benefit of the brokerage and could be the “demise” of real estate.
The industry’s reaction has been a mixed bag. In agreement with Zillow’s ban are NextHome, California Regional MLS, Lamacchia Realty, Brown Harris Stevens and RE/MAX.
Opposed are @properties Christie’s International Real Estate, Hilton & Hyland and long-standing CCP opponent Compass. Also on Monday, CoStar CEO Andy Florance penned an op-ed on Inman, calling Zillow’s ban anti-consumer and anti-agent.
On today’s Agent Edge, you’ll find everything you need to be up-to-date on the latest movements. Inman’s Marian McPherson has your Zillow and Redfin listing ban FAQ. Inman’s Christy Murdock has your Download on what happened this week. Contributor Cara Ameer gives a real estate agent’s point of view. Bright MLS CEO Brian Donnellan urges the industry to get off the fence on the private listing issue.
Plus, Inman’s tech expert Craig Rowe gives us a Tech Review Update on Oppy. Check out the latest from Inman Access: The revolution will be televised: Software's remaking of real estate |
Zillow and Redfin will soon prohibit listings that aren’t entered into the MLS within 24 hours of public marketing. The new policies, which go into effect in May, aim to reinforce the spirit of NAR’s Clear Cooperation Policy by ensuring all buyers have equal access to listings.
Inman’s Marian McPherson reports that both portals will still allow Coming Soon, office exclusives, and Delayed Marketing Exempt Listings — so long as they follow NAR guidelines. While some in the industry have raised legal questions, experts say the portals are within their rights.
The policies are drawing both support and criticism as the DOJ, MLSs, and brokerages assess the future of private listing networks and their impact on transparency, competition, and consumer access. Here are the answers to all your listing ban questions. |
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Top Tip: When it comes to private listings, listing bans and changing rules, keep up with all the latest moves, biggest debates and best reporting here.
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Each week on The Download, Inman’s Christy Murdock takes a deeper look at the top-read stories of the week to give you what you’ll need to meet Monday head-on. This week: Battle lines are being drawn, and industry leaders are taking sides for and against private listings, the National Association of Realtors' Clear Cooperation Policy and its latest adjustment, Delayed Marketing Exempt Listings.
The portal side pushed back with Zillow's new policy that states publicly marketed private listings will be banned from the portal for the life of the listing. Subsequently, Redfin CEO Glenn Kelman announced Redfin's own block on listings that don't start out on a multiple listing service. There has been no shortage of opinions following Zillow's (and later, Redfin's) ban on private listings marketed publicly. Here, Murdock lays it all out. Read the full story here.
EXTRA: Checkmate or alienate? Reactions mixed as firms align with Zillow |
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Real estate brokers need flexible business options to meet people where they are and help them make the decisions that work for their unique circumstances, Cara Ameer writes.
“As an agent who works equally with buyers and sellers, I have a few thoughts based on my 23 years of being in the trenches from the agent side of the aisle and as someone who built their business solely on relationships, hard work and unwavering client service,” Ameer writes. She shares those thoughts from her agent point of view here. Read the full story here.
EXTRA: Give us your hot take on the new Zillow, Redfin listing rules in our Pulse survey
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If you’re arguing for secrecy in a marketplace that is built on trust and efficiency, Bright MLS CEO Brian Donnellan writes, then maybe it’s not the model that’s outdated — maybe it’s the mindset.
“Certain consumers (not all consumers, just some) are being steered into off-market transactions, disguised as exclusivity and efficiency. But let’s be clear: The data shows time and again that when properties aren’t marketed openly, sellers typically leave money on the table, buyers lose access, and the market as a whole becomes less transparent. Hiding listings isn’t innovation. It’s a step backward,” he writes. Read the full story here.
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Tech Review Update: Reach max AI integration with Oppy's latest
Artificial intelligence is not slowing down, and the longer you take to integrate, the further behind you’ll be. It’s not hype, and it’s no longer bleeding edge. Oppy is one such example, a productivity solution, above all else, that allows users to build custom “Oppies,” or task-specific bots, to provide more reach into your operation to get a handle on the things the hours of the day don’t allow you to tackle.
Oppy has applications in a range of industries but its appeal to real estate comes from the schedule-heavy nature of the business. Home tours, closings, listing presentations and general meetings can often pile up on an agent, and this is where Oppy shines. And its latest update adds an extra layer of sheen. |
New to real estate? Don't miss out on the straight-to-your-inbox insights in the form of a new Inman newsletter tailored for agents launching their businesses. We call it The Basics — make sure you're subscribed here.
Join Inman’s Agent Edge community Facebook group to get more insights, become part of a global agent community, and keep your finger on the pulse of the industry. We'd love to hear what you think. Send us tips, story ideas and feedback to agentedge@inman.com. |
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